Services & Pricing
Grooming, gear, and good eats — everything your dog needs, with straightforward pricing for each.
🛁 Grooming
Full-service grooming for every coat type and energy level — from a quick refresh to the full spa treatment. Every session includes a temperament-friendly handling approach, so even the wigglier dogs leave calm (and clean).
- Everything in Basic Bath
- Breed-standard or custom haircut
- De-shedding treatment
- Teeth brushing
- Bandana finish
- Everything in Full Groom
- Paw & nose balm treatment
- Calming aromatherapy soak
- Blueberry facial scrub
- Take-home photo shoot
👕 Heel Yeah Clothing
Heel Yeah is our in-house apparel line, designed for dogs who move — durable stitching, breathable fabric, and cuts that actually fit a working dog's build. Every piece is built to survive zoomies, mud, and at least one questionable decision to roll in something.
Heel Yeah Bandanas
Reversible, quick-dry bandanas in signature red heeler and blue heeler colorways.
$14–$18
Heel Yeah Harness
No-pull, padded harness built for dogs who pull anyway. Reflective stitching for evening walks.
$38–$52
Heel Yeah Hoodie
Fleece-lined hoodie for chilly LA mornings and overly air-conditioned car rides.
$28–$36🍖 Meal Plans
Fresh and frozen meals made with real, recognizable ingredients — portioned around your dog's size, activity level, and any food sensitivities. No mystery meat, no fillers, just food you'd feel fine reading the label on.
- 3-day sample of 2 recipes
- Portioning guide included
- One-time, no commitment
- 7 days of fresh meals
- Choice of 2 rotating recipes
- Delivered weekly across LA
- Pause or swap anytime
- Full month, frozen delivery
- Access to all recipes
- Best value per meal
- Free bandana with first order